As simplification and branding professionals, the Ohlin Associates team brings direct and relevant experience spanning industries and content development owners and business processes. We work directly with senior leaders, content owners, Legal and Compliance officers and marketing staff to develop clear, compelling communications, ideally based on solid market research.

We like to find the straightest possible path through the clutter, even if it means blazing a new path. Our dynamic approach includes collaboration between all parties involved and a disciplined review of the impact of changes. While our deliverables are firm, our process is fluid by design – both to clarify expectations and business requirements and to achieve the best possible outcomes.

Our process includes:

• Evaluating current materials and communications.
• Analyzing competitive materials and promises.
• Understanding and prioritizing audience needs.
• Defining the message and testing with key audiences.
• Developing creative and content to support refined messaging.
• Closely collaborating with our client partners to produce world-class corporate identity design, guidance and tools.