Branding Political Change
February 5, 2008 - If we are seeing anything in this presidential election year,
it is the importance of change and a denial of the status quo. As an expert in corporate
identity and branding, I propose that part of what is driving this urgency, beyond Iraq
and the economy, is the fundamental divide between Baby Boomers and future generations,
my own included. I characterize this as the Boomers versus the Change Brand.
When we look at the candidacies against this backdrop, it begins to color the future of
American politics – if not in 2008, at least in 2010 races. In short, GenX is stepping up.
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