Jerry Kuyper Partners Affiliates With Ohlin Associates

April 16, 2007 - Ohlin Associates and Jerry Kuyper Partners today announced their intent to jointly deliver professional consulting services in the area of strategic branding, creative and communications.

"We are extremely excited to count Jerry Kuyper Partners among our trusted partners," said Patrick Ohlin, President, Ohlin Associates. "Together, we share a vision for this industry and tremendous respect for the branding and communications needs of our clients, as well as sensitivity to their organizational and budgetary constraints. The OA-JKP working relationship will provide unparalleled quality and service at competitiveness that the larger firms just cannot afford to match."

Jerry Kuyper has more than twenty-five years of experience directing corporate and brand identity programs. His passion is bringing business and brand strategy to life through creativity and design. In 2006 Jerry collaborated with Joe Finocchiaro to develop a new corporate identity program for Cisco. This work was recently acknowledged as "the best rebrand of 2006" in a Conference Board review of new visual identities by independent identity consultant, Tony Spaeth.

Prior to establishing Jerry Kuyper Partners in 2004, he was a Senior Partner at Lippincott Mercer. Previously he held senior creative positions with leading design and identity consultants including Siegel & Gale, frogdesign, Landor, Saul Bass and Richard Wurman. His clients have included AT&T, Banco Santander, ChevronTexaco, Cunard, Disney, DuPont,ExxonMobil, Fuji Bank, General Electric, Hawaiian Airlines, Humana, JohnsonDiversey, MetLife, Neuberger Berman, 1996 Olympic Games in Atlanta, Rizzoli, Stanford University, Televisa, Telmex, WGBH Boston and the World Wildlife Fund.

Ohlin Associates is a branding and communications consultancy headquartered in Westport, CT with affiliate partner offices in New York City, White Plains (NY) and Houston (TX). Ohlin Associates believes that every company has the power to Brand Simply^TM ­ to achieve consistent, high quality branded customer experiences based on defined audience needs and communications clarity. This is captured in the firm’s tagline: Brand insights. Business Alignment.

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