Axway-Cyclone Merger

Introducing a market leader:

When technology leaders, Arizona-based Cyclone Commerce and Paris-based Axway, announced their merger in December of 2005, they selected my former firm, CoreBrand, to assist with brand strategy and product line integration.

As lead on the initiative, I worked directly with senior executives from each organization to define, develop and deliver the merged company’s brand strategy and positioning. Business. in Motion became the signal for Axway’s leadership in integrating enterprise business processes, monitoring business activity, and connecting trading partners and business applications, while identity changes and product line naming retained the spirit of Cyclone Commerce’s innovative, entrepreneurial culture.

Collaborative Business Solutions and the new technical platform, Synchrony, captured the benefits to Axway clients. www.axway.com