Cisco Corporate Identity

Visualizing the brand essence:

In 2006, Jerry Kuyper partnered with Joe Finocchiaro to assess and redesign the Cisco Systems corporate identity. The new identity was released as part of a $100 million (USD) marketing campaign with the theme: "Welcome to the human network."

This work was recently acknowledged as the best rebranding event in 2006 in a Conference Board review of new visual identities by independent identity consultant, Tony Spaeth.