Genesis Health Ventures

Giving voice to the vision:

As members Siegel & Gale team, Jessica Ohlin, Jerry Kuyper , and Claude Singer helped Genesis Health Ventures create and market Genesis ElderCare — a profound new perspective on aging. The company’s positioning "Eldercare for a full life" became the foundation for the branding teams’ work and inspired creative and compelling solutions to the company’s critical marketing challenges.

Recently relaunched under new ownership as Genesis HealthCare , the organization continues to build from the solid brand foundation we helped to pioneer for the organization.