McGraw-Hill: Into the Digital Age

McGraw-Hill’s LeadTime® and MarketLeader® software suite

McGraw-Hill’s construction industry group led the charge to web-based forms when it decided to shift its half century-old printed "Dodge Reports" to the web.

A team from Siegel & Gale led by Patrick Ohlin, Mike Zimet and Rich Weber simplified the printed forms for consistency and then shaped them for electronic media. The result: the construction industry received up-to-the-minute information, globally, about opportunities and status of ongoing projects.

We developed the web user interface, wrote the software programs, and developed the launch materials, including packaging.